Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case analysis - Essay Example The other decision to be made is on the promotion to be made. Previously, the lodge had a strategy whereby guests were given a free weekend, however, it is been proposed that the guests to be given a discount in one weekend in a month (Ali 13). According to the research carried out in the hotel industry, most of the guests in hotels are business people. The business people go to lodges mainly for seminars that are meant to educate them on some trending issues in business. The other business people are those who are travelling to a place that is far from home and they have to spend a night in a lodge. The research shows that the guests who visit for leisure are not many in number and they do not spend many days. In that case, the marketing dollars should be distributed between the two types of guests; however, most of it should be invested in business travelers. This is because they make the highest income to Astor lodge. The lodge should aim at its strong point before diverging its advertising to other centers. The lodge can go into a deal with many corporate in such a way that they will be given discounts for any time they host a seminar or event at the lodge. That will ensure that the lodge gets frequent visitors especia lly if the service delivery is perfect (Ali 12). In terms of the frontier strategy, the plan is a perfect one. The company aims at increasing the time of stay and increasing first time visits. The time of stay can be increased by the guests if the lodge gives them a discount for an extra stay at the lodge. That means that it will seem cheaper for the guests to spend an extra day at the lodge as opposed to cutting short their stay. The first time visits to the lodge can be increased if the lodge increases its marketing campaign. The marketing campaign should be aimed at ensuring that the customers encourage their friends to visit the lodge and that will lead to first time